Invisible Influence: The Hidden Forces that Shape Behavior
Market Research
Long Tail: Why the Future of Business Is Selling Less of More
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream
Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of AI (European Advertising Academy)
The Tipping Point: How Little Things Can Make a Big Difference
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
