Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Market Research
Long Tail: Why the Future of Business Is Selling Less of More
Invisible Influence: The Hidden Forces that Shape Behavior
Clean Language Interviewing: Principles and Applications for Researchers and Practitioners
Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of AI (European Advertising Academy)
The Tipping Point: How Little Things Can Make a Big Difference
Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life
Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream
