Influence, New and Expanded: The Psychology of Persuasion
Consumer Behaviour
Long Tail: Why the Future of Business Is Selling Less of More
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Pre-Suasion: Channeling Attention for Change
Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World’s Most Successful Companies
A-Z of Customer Service: How to Constantly Win Big with the 21st Century Customer
Exactly What to Say: The Magic Words for Influence and Impact
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
