our promise to guests:
Expect More. Pay Less.®

Our mission is to deliver outstanding value, continuous innovation, and an exceptional shopping experience and to make Target® your preferred shopping destination. Most of all, we want to always fulfill our Expect More. Pay Less.® brand promise.

This means that we treat you as our guest. It means you can expect more of everything: more design, more selection, and more exclusives you won't find anywhere else. And it means you’ll pay less for what you want. It's as simple as that.

great guest service