At Simons, we have the greatest respect for the diversity of life and all its beauty.

Our mission is to convey our passion for fashion where we look after our customers by offering them a unique, pleasant, and friendly environment. We cultivate curiosity and creativity.

We draw our inspiration from travel and discoveries, which is why we are inspired by the work of artists and artisans in a variety of disciplines. Like these artists, who are eager to express the beauty of the things around them in their creations, we believe that fashion also adds beauty to the world, and this ideal is conveyed in our stores.