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Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of AI (European Advertising Academy)
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$100M Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models (Acquisition.com $100M Series)
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
