Looking for fun, useful and quality products, but tired of paying premium prices? Welcome to MINISO store! Bring home the award-winning and trendy designs with you! With more than 5000 stores open across the world, MINISO is dedicated to continuously creating joyful and high-quality life experiences for hundreds of millions of consumers around the world.

MINISO is based on three core principles. Affordable high quality: guides our decisions from design to materials. Joy: the response our customers experience while in our stores. Lighthearted: the relaxed and happy feeling when encountering the large variety of goods available.

MINISO has collaborated with world-famous brands including Coca Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears and Beijing’s Palace Museum, releasing playful crossover products that have been hugely popular with our young shoppers.