The New Brunswick Liquor Corporation is a Provincial Crown Corporation responsible for the purchase, importation, distribution, and retail activity for all beverage alcohol in the Province of New Brunswick.

We are an engaged team delivering the B.E.S.T. (Better. Every. Single. Time.) retail customer experience.


Prohibition makes the distribution and sale of alcoholic beverages illegal in Canada. 

Prohibition is rescinded and the Provinces are given jurisdiction over the importation, distribution, and sale of beverage alcohol. This sees the creation of the New Brunswick Liquor Control Board.

The New Brunswick Liquor Control Commission replaces the Liquor Control Board. On premises sale and consumption is introduced for restaurants, bars, taverns, etc. 

The N.B. Liquor Corporation is created by legislation resulting in the separation of the sales and licensing/control functions. Administration and enforcement of the Liquor Control Act remained with the Department of Finance through the Liquor Licensing Board. That Board has since been disbanded and these functions have been moved to the Department of Public Safety.