our promise to guests:
Expect More. Pay Less.®

Our mission is to deliver outstanding value, continuous innovation, and an exceptional shopping experience and to make Target® your preferred shopping destination. Most of all, we want to always fulfill our Expect More. Pay Less.® brand promise.

This means that we treat you as our guest. It means you can expect more of everything: more design, more selection, and more exclusives you won't find anywhere else. And it means you’ll pay less for what you want. It's as simple as that.

great guest service

Source: Target Canada online