The Shopping Channel
Jewellery | Beauty | Fashions | Handbags & Shoes | House & Home | Kitchen | Electroncs
Headquartered in Mississauga, ON, The Shopping Channel is a leading interactive, multi-channel retailer, offering a vast assortment of exclusive products and top brand names to its customers. As one of Canada's most innovative and diversified retailers, The Shopping Channel incorporates entertainment, inspiration, personalities and industry leaders to provide a unique shopping experience, where customers find exceptional selections in Health & Beauty, Jewellery, Home/Lifestyle, Fashion/Accessories, and Electronics. The Shopping Channel is a division of Rogers Broadcasting Limited (a subsidiary of Rogers Media Inc.) Learn more at theShoppingChannel.com.
The Shopping Channel has always provided customers with high-quality, exceptional value, and convenience - and we aim to do the same online. At theShoppingChannel.com, you can shop from our full inventory of products as well find information about our hosts, guests, programming and much more.
We look forward to having you join The Shopping Channel family and hope you enjoy your shopping experience.
About The Shopping Channel
The Shopping Channel is Canada's national televised shop-from-home service, reaching into over 7 million households across Canada. We broadcast and receive orders through our Customer Care Centre 24 hours a day, 7 days a week! We are a leading retailer of innovative products that provide extraordinary value and exceptional quality, including jewellery and fashions, brand name electronics, home goods, fitness equipment, cooking and dining products, health and beauty products and collectibles. The Shopping Channel does not sell air time/broadcast advertising - we retail products much like other major retailers in more traditional channels.
In addition to on-air programming, The Shopping Channel drives business from other avenues. TheShoppingChannel.com features over 15,000 products, including our complete on-air product assortment as well as thousands of web site exclusive products and services. Our website sees approximately 700,000 unique visitors each month, and accounts for 35%+ of The Shopping Channel sales.
We communicate to our customers and acquire new customers via a marketing mix of direct mail (post-card/show notifications, merchandise catalogues), radio, television, magazine/print, email, paid search (Google, Bing, etc), online product listings (ShopToIt.ca, PriceGrabber.ca), our Affiliate Program and Social Media.
Finally, The Shopping Channel Direct, our full service national distribution/wholesale division, can take your product through multiple retail channels, such as drug, mass, grocery, hardware, club stores and independents. The Shopping Channel Direct provides vendors with direct response, marketing, traditional media planning and buying, warehousing, and customer care for their products!
Who are our customers?
The Shopping Channel reaches over 6.5 million households in English Canada and is actively watched by almost 1.5 million viewers weekly. Our viewing audience is approximately 30% male and 70% female, with predominantly female customers. Our customers range in age from 25 to 55+ and live in urban/suburban households. They are also very well-informed and savvy, and they know what they want. They will often do research and price comparisons before making a purchase.
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