The Bad Boy phenomenon began in 1955, when Mel Lastman opened his first Bad Boy store on Weston Road. Mel's branded message stated that Bad Boy was “the place to shop” because of its great pricing and excellent service.
Mel instantly became a legend in Toronto with his creative publicity stunts such as, selling two-dollar bills for one dollar – coined as the “best two for one deals you could find”. Mel’s charisma and great business sense was the catalyst that turned one store into an impressive chain of 40 locations across Ontario.
In 1972, Mel decided to turn his attention to politics and ran for office in the City of North York as Mayor. Not only did he win, but he also won the hearts and admiration of the constituents and served as Mayor for 25 consecutive years earning him the name “Mega City Mel”.
By 1975 Mel’s full attention was to his passion and duties to the public and he decided it was time to sell his beloved Furniture Stores, but the young Blayne Lastman, then only 14 years old, knew that one day he would follow in his Father’s footsteps and driven by the same passion and commitment as Mel, he did just that.
In 1991, Blayne resurrected the Bad Boy name and reputation for having the lowest prices in town. His decision to re-open the new store in the center of Toronto’s “furniture strip” had many naysayers scratching their heads. The nineties were an extremely challenging time for the business community and many long standing players had no other choice but to close down due to the recession. Blayne, who had just as much gusto as his father Mel, beat all odds and went on to implement an innovative, flash forward sales strategy that would later be replicated by other retailers in the industry. Rebuilding the Dream; With the Scarborough location booming, by 1992 Blayne opened his second location in Mississauga, and by 1995 the third location opened in North York.
Blayne was extremely committed to building the Bad Boy name and brand. His eclectic ideas and gimmicks infused shoppers with excitement and captured an enormous amount of media attention catapulting Bad Boy’s popularity through the roof! In fact, in 1994, the United States White House served Bad Boy with a “cease and desist” order under the complaint surrounding Bad Boy’s use of the then President, Bill Clinton look-a-like being used in their advertising. In typical Bad Boy style, Blayne did not cease and desist, instead he responded with “This is Canada, not the 51st State”, followed by a sequel commercial featuring a Hillary Clinton look-a-like!
The drive and passion of Blayne led to additional growth including; a Whitby location in 1998 and Barrie in 1999.
By 2002, the success of the locations coupled with plans for additional expansion prompted Blayne to acquire a 110,000 Square Foot warehouse facility in North York to ensure availability and speedy delivery for Bad Boy customers.
In 2006, Mel decided to join Blayne and come back to his original love. Bad Boy formally became Lastman’s Bad Boy and Mel was proclaimed the Honorary Chairman of the Board. With Mel back on board, the business came full circle. In 2007, Blayne and the team opened two new stores in London and Kitchener to overwhelming enthusiasm. The following year, 2008 yet another fabulous store opening was celebrated in Burlington.
2012 promises to be another exciting year in regards to continuing on the mission to rebuild Lastman’s Bad Boy to its former grandeur as a brand new 30,000 Square foot location is currently underway for its Grand Opening for this Fall in Brampton. It promises to be another spectacular event, as each Grand opening has been – an event not to be missed!